Who are you buying for?

Answer five short questions and we will suggest a handful of gifts we think will suit.

Design note
Opens with the easiest question to answer, and the one that most narrows the range. No "skip" offered here — a recipient is always known, and the answer carries the most matching weight. Copy is deliberately warm rather than transactional.

Step two of five

What is the occasion?

This helps us pick the right presentation as well as the right chocolates.

Design note
Every option maps to a collection that already exists on the site, so no new taxonomy is required to launch. "Just because" is included because a meaningful share of gifting has no occasion attached, and forcing a choice here loses those shoppers.

Step three of five

What would you like to spend?

We will show a little above and below, in case something close is a better fit.

Design note
Bands are drawn from the live catalogue so each returns a genuine spread of stock. The band is treated as a preference rather than a hard filter — a £52 box still surfaces for a £25–50 answer, flagged as slightly over. Hard filtering here is the most common cause of empty results.

Step four of five

Anything we should know?

Choose as many as apply, or continue if none do.

Design note
The only multi-select step, and the only optional one. Dietary answers act as true exclusions — "without alcohol" and "vegan friendly" remove non-matching products rather than down-rank them. Flavour answers only influence ranking. This distinction matters: getting alcohol wrong in a gift is a returned parcel.

Step five of five

When does it need to arrive?

So we only show you what can get there in time.

Design note
This step connects the gift finder to the delivery date selection in 4.1 of the proposal. Once that exists, the answer here pre-fills the delivery date at checkout and filters out anything that cannot make the deadline — removing the single most common reason a gifting basket is abandoned. Until then, it simply surfaces the right cut-off message.

Chosen for you

A few we think will be right

Design note
Each result carries a short line explaining why it was chosen. This is the difference between a filter and a recommendation, and it is what makes the tool feel like being served rather than being sorted. The lines are generated from the matched attributes, so they need no manual maintenance as the catalogue changes.

Would you like these sent to you?

We will email your shortlist so you can decide later — and we will let you know if anything here is running low.

Design note
The commercial reason for the whole tool. A shopper who does not buy today has still told you the recipient, the occasion, the budget and the date — which makes both the abandonment flow (3.10) and the occasion reminder service (5.4) far more precise than a generic newsletter signup could ever be. Consent wording sits here in the live build.